User experience
When UX is bad, you feel it instantly. It frustrates, distracts, and leaves a lasting bad impression. When it’s good, it’s invisible. It just makes sense.
So let’s talk about what tools we can use to check every box in the user experience needs!
Psychology
Great design feels invisible because it works with how people naturally think. By understanding user expectations, simplifying interactions, and tapping into human psychology, we create experiences that feel effortless. Whether it’s the comfort of familiarity or the power of subtle motivation, every choice is guided by the way users process information.
As behavioral psychologist Susan Weinschenk says, “People don’t want to make choices. They just want to be guided.” Design, at its best, leads without pushing and solves problems before users even notice them.
User Research
You see 'user' underlined? It’s intentional. They’re not just who we design for—they’re also our most vital guide in the process. As developers and product creators, it’s easy to get caught up in our own assumptions. But real insight comes from research and direct feedback, ensuring we stay connected to the real user experience..
Artificial intelligence
I like to say that it’s not AI that will take your job - it’s someone who knows how to leverage AI to work smarter, faster, and better.
Let’s harness the power of AI as our creative and knowledgable assistant. With smarter prompt engineering, we can refine microcopy, optimize information architecture, and craft personalized experiences.